Commercial/Event Sales Executive

£23,000 yearly
  • Charlton Athletic Football Club
  • The Valley, Floyd Road, London, UK
  • 19 Apr, 2022
Full time Sales

Job Description

Who We Are

Charlton Athletic Football Club is an English professional association football club based in Charlton, south-east London. The Club currently competes in League One, the third tier of English football. The club was founded on 9 June 1905 and has a very storied history from rising to the Top-Flight of English Football in the 1930.s (First Division) and again in the 1980’s Premier League) to winning the FA Cup in the 1940’s and to leaving the Valley Ground in the mid 1980’s only to make an impassioned return in 1992. Charlton can be truly described as a Family Club.

This position drives the commercial sales and new business opportunities on a day to day basis. The role is responsible for achieving and exceeding all sales revenue targets through effective sales and marketing initiatives required to optimise revenues and maximise profits. The role is focused around finding and engaging new business and general match to match and seasonal sales. The post-holder also account manages all new contacts.

 The Role

  • Responsible for delivering a new business sales strategy that addresses different geographical sales coverage, implementing tactics, plans and profit targets for new business and rolling that out
  • Identify and propose with the Commercial Manager the development of products, pricing and promotional plans for the club’s assets, devising our “go-to-market” plan for our products, driving and coordinating the pace of execution
  • Liaising with new and existing clients over the phone and email and meeting them face to face as part of the commercial sales strategy
  • Produce sales lead, sheets with day to day objectives and targets for new business
  • Work with the Club’s integrated platform in identifying new business to business opportunities for the Club
  • Assist in the overall business and account management for all commercial club sponsors, ensuring that the best standards of customer service and client satisfaction are upheld
  • Explore and actively pursue any opportunities for additional sponsorship/revenue streams through benchmarking the operation against competitors
  • Assist in the design and management of all marketing collateral required to assist in growing the commercial revenues and specific projects
  • Liaise with the communications department in managing the content of commercial pages in matchday programme throughout the season
  • Daily cold calling responsibilities to fulfil weekly commercial sales targets and objectives
  • Ensure all weekly/daily/matchday reports are administered accurately and to agreed timelines
  • Represent the club where and when necessary in a sales capacity at conferences, networking events, league meetings and away matches
  • Any other duties appropriate to the skills and experience of the position holder
  • Actively monitor personal performance at work, looking to consistently contribute to personal objectives and team goals, and focus own activities accordingly

Specific Experience

  • Results driven sales experience, delivering strong tangible financials in a customer focused organisation (E)
  • Proficient in managing budgets (E)
  • Experience of developing assets and taking them to market (D)
  • Credible experience working within sports stadia in a similar role (D)


  • Educated to GCSE level or equivalent (E)
  • Educated to A-Level or equivalent (E)
  • Business development or sales qualification (D)


  • High degree of personal drive and motivation (E)
  • Excellent IT skills (E)
  • Competent and personable with good time management skills (E)
  • Ability to work calmly under pressure (E)
  • Ability to work well as a member of a team and as an individual (E)
  • Ability to understand and adapt to the culture of a professional football club (E)
  • Demonstrate openness to accept change within an organisation (E)
  • Actively cooperate and communicate with others, fostering a culture of teamwork and collaboration (E)
  • An ability to review the current operation and identify practical areas for improvement (E)
  • Positive about achieving Club, departmental and individual success (E)
  • Proactively takes on new responsibilities and seek out opportunities to learn new skills (E)
  • Must be accountable for delivering results within assigned levels of accountability (E)

What Will You Get From Us?


We offer you a fantastic opportunity to work in a fact-paced, ambitious dynamic Football Club.  In addition, we offer you the follow benefits:

  • Private Healthcare
  • Medicash cash back plan
  • Employee Assistance (EA) program
  • 5% discount in the Club Superstore
  • Contributory pension scheme

Additional Information

  • This a full time role that include work on weekends and evenings (negotiable)
  • Applicants must be eligible to live and work in the UK
  • Charlton Athletic FC is committed to following relevant health & safety regulations and all members of staff are expected to be fully aware and adhere to, at all times, the Club’s H&S and fire safety procedures
  • Charlton Athletic Football Club are fully committed to safeguarding and promoting the welfare of children and young people and expect all staff to share this commitment

CAFC is committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no job applicant receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment