Conference and Events Sales Manager

  • Stoke City FC
  • Stoke-on-Trent, UK
  • 14 Jan, 2022
Full time Events Hospitality Leadership & Management Sales

Job Description

Stoke City Football Club of the English Football League is looking for a Conference and Events Sales Manager to support its conference and events operations at the bet365 Stadium. 

The purpose of the Conference and Events Sales Manager is to generate income from meetings, events and conference hire at the bet365 Stadium.

Main Responsibilities:

  • Managing the conference and events sales budget.
  • Driving new business and expanding the customer base.
  • Developing and maintaining close relationships with venue booking agents to ensure they are aware of the latest offers, commission rates and venue capabilities.
  • Managing all online platforms to ensure Stoke City Football Club is of high priority when searching for a venue.
  • Nurturing relationships to build loyalty whilst continually monitoring sales activity to actively seek ways to upsell products and services.
  • Supervising the enquiry handling process through monitoring, supervision and regular reviews to ensure all leads and activities are effective and continuously followed up to maximise revenue conversion.
  • Attending functions, conferences, shows or exhibitions to promote the venue.
  • Driving the development of a strong brand and market position, as a conference & events venue by ensuring there is a detailed and relevant marketing plan in place at all times.

The ideal candidate will have excellent communication and customer service skills with previous conference and events sales experience.

This position will be offered on a full time basis. The role requires a high degree of flexibility to cover matchdays, evenings, weekends, public holidays and other adhoc events at the bet365 Stadium as required.

This organisation is committed to safeguarding and promoting the welfare of children and adults at risk and expects all staff and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.


Closing date for applications is 4th February 2022.