Video Marketing Manager

  • Tottenham Hotspur Football & Athletic Co Ltd
  • London, UK
  • 14 Jan, 2022
Full time Business & Commercial Marketing Media Premier League

Job Description

Job Summary

 

Founded in 1882 and based in North London, Tottenham Hotspur Football Club has a tradition of playing an entertaining and attacking style of football. The English Premier League Club reached the final of the UEFA Champions League for the first time in its history in the 2018/2019 season, having already secured qualification for Europe’s elite competition for a fourth year in a row.

In April 2019, the Club opened a new 62,303-seat technologically advanced stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and as a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, rugby, concerts and other corporate and private events, is a key step towards catapulting the Club from a Football Club to a globally renown Sports and Entertainment brand. Within the stadium sits the Tottenham Experience – home to both Europe’s largest Club retail store and a range of visitor attractions, including the newly launched stadium rooftop adventure, Dare Skywalk. 

Tottenham Hotspur is proud to have a loyal and growing fan base of more than 460 million followers worldwide, including over 250 highly engaged official Supporters’ Clubs.

This is an exciting time to join the Club as it continues on this incredible journey.

The Club is seeking a strategic, analytical and results driven Video Marketing Manager to lead the planning, creation and delivery of marketing campaigns that will drive the growth of our premium video  business. You will be responsible for launching our new content platform and building awareness of the platform and the feature content within it. You will have a streaming, broadcast or subscription marketing background, a love for football, sports, television, and movies, a passion for broader entertainment and pop culture and have your finger on the pulse of new marketing trends. You are innovative and have a performance-oriented approach to marketing.

You eat metrics for breakfast and thrive in a fast paced and ambiguous environment. You are accustomed to working lean and are able to adroitly balance content specific campaigns against the requirements of a broader brand building approach. You will be instrumental in driving growth through marketing activations that are focused on all parts of the funnel, working cross-functionally with the Content and Digital & Growth Marketing teams to build and execute campaigns locally and globally at high-velocity. You must possess courage, creativity and entrepreneurial ability to drive innovation, push boundaries and establish scalable processes that deliver results.

 

Key Responsibilities

 

  • Define the platform and content marketing strategies, working with key internal stakeholders such as Head of Commercial Marketing, Media Director, and Head of Growth Marketing
  • Full funnel campaign development and project management – collaborating with Content, Digital & Growth, Analytics, and Product teams to set planning benchmarks and meet campaign goals.
  • Connect marketing strategy with editorial needs across web and app platforms
  • Define campaign KPIs and establish tracking and measurement methodologies
  • Work with internal content, publicity, product, analytics, social, and digital marketing teams to define campaign media plans and drive alignment with other Club business lines and campaigns
  • Work with Creative team to develop and deliver trailers, key art, images and other marketing assets across Club platforms, CRM, and performance marketing channels
  • Build the holistic vision for marketing campaigns, while owning the tactical duties of brief writing, budgeting, performance tracking, reporting and managing overall campaign resources.
  • Analyse the drivers of consumer behavior across content activation, engagement, and retention and develop marketing programs to amplify them.
  • Analyse content performance metrics to identify opportunities and proactively address barriers to success
  • Conduct marketing, performance and business analyses, including forecasting, monitoring and reporting of engagement metrics.

Personal Attributes

 

  • Thinks ahead, generates innovative ideas
  • Values & respects others, builds relationships, collaborates
  • Gets things done, delivers to highest of standards, takes responsibility

You have a proven track record of building best-in-class campaigns for premium content and entertainment properties that ignite fandoms. You have deep expertise in running campaigns from strategy to tactical execution and understand how to build campaigns that have a unique tone of voice, are culturally relevant, and drive conversation in fan communities. You are a cross-functional leader who can engage, listen, and collaborate across internal teams to align on strategy and goals.

Skills & Experience

 

  • 5+ years experience in broadcast, studio, network, film, streaming or other entertainment vertical
  • Proven track record of building bar raising campaigns that connect fans to brands that ignites passion.
  • Expertise running 360 campaigns, from strategy to tactical execution across ATL and BTL channels
  • A digital native who’s able to weave stories across mobile, social, video and display marketing channels
  • You stare ambiguity in the face, have a high bias for action, and thrive in fast-paced environments where your analytical, organizational, strategic, and problem-solving skills enable you to excel.
  • A proactive and entrepreneurial self-starter who does not need to be told what to do and is resourceful in finding solutions to challenges.
  • An excellent verbal and written communicator able to lead cross-functional discussions, manage workflows and collaborate effectively with a variety of stakeholders across departments and locations, including executives, producers, players, coaches, talent,
  • You love sports, football, and television content and have deep knowledge of the media landscape and trends
  • You’re a selfless collaborator who’s not afraid to get your hands dirty and will go beyond roles and titles to get things done.
  • You have a high level of intellectual curiosity and are passionate about all aspects of our business on and off the pitch
  • A natural leader, able to conceptualise, articulate and champion marketing strategies and campaigns that cross-functional teams will get behind 
  • Experience managing a high volume of campaigns across multiple channels and delivering campaigns on time and within budget
  • Knowledge of customer acquisition and retention strategies and their alphabet soup of KPI metrics
  • A track record of performance excellence

QUALIFICATIONS

Bachelor’s Degree, minimum 2:1

 

MOBILITY REQUIREMENTS

Ad hoc travel to our Warehouse & Training Centre – both in Enfield – may be required.

OTHER REQUIREMENTS

Due to the nature of the industry, some out of hours working, including weekends, may be required from time to time.

Closing: 27 Jan 2022