Experiential Marketing Specialist

  • Minnesota United FC
  • Golden Valley, MN, USA
  • 07 Jan, 2022
Full time Communications & PR Marketing

Job Description

About Us:
Professional soccer has been a part of Minnesota for over four decades and Minnesota United is at the forefront of growing the game at all levels. From the first team to the front office to the Youth Development Program to our work throughout the Twin Cities, the club’s goal remains the same: to inspire and unite our community through the world’s game. We’ll accomplish this through a culture built on accountability, respect, excellence and honesty and by creating a fan experience and connection to the community second to none. In addition to a fast-paced environment with hard-working, collegial, engaged coworkers, we offer generous benefits, a forward-thinking culture, and the opportunity for career growth. When it comes to our employees, we value passion, dedication, diversity, resilience and teamwork.
The Experiential Marketing Specialist is part of the Marketing and Communications Department for Minnesota United Football Club (MNUFC), a sports business located in the Twins Cities area of Minnesota and a member of Major League Soccer (MLS), the top tier soccer league in North America.

Job Description:
The Experiential Marketing Specialist is a full-time position responsible for supporting the Marketing and Events team. The role will help bring Minnesota United (MNUFC) brand to life through in-stadium game presentation, club events and brand growth initiatives. This position will communicate, assist and execute experiences and events, while working collaboratively with internal and external stakeholders to meet established goals. The Experiential Marketing Specialist will manage a team of event leads and brand ambassadors and team mascot. 
Essential Duties & Responsibilities:
  • Assist the Director of Experiential Marketing with strategy of brand growth initiatives, planning of game presentation elements in-stadium, event and activations
  • Manage a team of brand ambassadors including staffing, scheduling, and training
  • Manage the booking process and schedule of team mascot, PK
  • Manage and oversee away game viewing parties
  • Act as main point of contact for experiential marketing initiatives, events, and activations 
  • Work with the Director of Experiential Marketing to execute game day duties; timeline, run of show and on-field fan experiences
  • Activate footprints according to MNUFC brand standards
  • Manage the company van including keeping up with maintenance checks, scheduling, and working with other departments on requests and needs
  • Oversee and manage experiential inventory 
  • Assist the club eMLS program and overall esports initiative
  • Write pre-event descriptions and post-event recaps 
Personal Skills:
  • Outstanding communication skills including working well with other departments
  • Strong reporting and tracking skills
  • Experience managing others
  • Unparalleled attention to detail and strong organizational skills
  • Be self-motivated with a positive attitude, able to work without constant direction Takes pride in collaboration and creating a positive working environment
  • Bachelor Degree in relevant field or coursework
  • At least 3+ years of experience in events, experiential marketing, street team, or related field
  • Ability to work effectively in Microsoft suite including creating presentations and managing a variety of spreadsheets within excel.
  • Availability to work flexible hours as needed including evenings, weekends, and potential holidays, with the ability to work all MNUFC home games
Company Profile: 
MNUFC is a professional soccer club playing in Major League Soccer (MLS), the top tier of soccer in North America, and which operates under the oversight of the U.S. Soccer Federation, a member of FIFA. The Club is headquartered in Golden Valley, MN. Soccer operations are located at the MNUFC Training Center in Blaine, MN, and the team plays its home matches at Allianz Field in St. Paul, MN.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.