Commercial Media Manager

  • City Football Group
  • Manchester, UK
  • 25 Nov, 2021
Full time Broadcast Business & Commercial Leadership & Management Media Premier League

Job Description

Purpose:

Front line delivery of projects and solutions related to digital marketing within the spheres of partnership marketing and partnership sales connected to the wider commercial function of CFM

 

Accountabilities with Key Outcomes: 

  1. Focus: Campaign ideation, strategy and management: The candidate will be given the lead responsibility to plan high profile digital media campaigns (across Manchester City channels and paid media) for some of the groups leading partners
  2. Planning and organisation: The candidate will need to implement 12 month project plans for certain partners, working across functions to make sure deadlines are hit. The candidate will be responsible for planning digital output for over 20 partners, so forward thinking and workload management will be key
  3. The candidate will need to be comfortable with upward stakeholder management internally and confident with formal presentations to partners / other departments within the group. Selling in ideas and reporting results in imaginative ways will be key to drive success in this role
  4. The candidate will have to adapt to the fast pace of the organisation and be expected to seek solutions to problems individually with support of their line manager
  5. The candidate should be able to bring a wider knowledge, insights and understanding of the digital ecosystem and educate across the business
  6. Decision making: Delivering autonomously on core outputs of role and also updating stakeholders on processes and key decisions for bigger / more complex projects
  7. Impact will be measured on client and internal satisfaction, excellence in activation for our partners… delivering award worthy work, campaigns that create impressive case studies and broadly helping the organisation stay at the industry summit when it comes to branded content and digital activation 

 

Knowledge, Skills and Experience: 

Essential

  • Comprehensive knowledge of the full digital ecosystem
  • A working knowledge of branded content the appetite to learn about branded content production in the sports world
  • Technical capabilities  - ad tech, data driven marketing and performance measurement
  • Excellent communication skills, with the flexibility to mould communication style
  • Broad knowledge / interest of the sports sponsorship industry and wider knowledge / interest in branded content