Corporate Partnership Activation Manager

  • Atlanta United FC
  • Atlanta, GA, USA
  • 16 Nov, 2021
Full time Business & Commercial Leadership & Management

Job Description

Corporate Partnership Activation Manager, Atlanta United
AMB Sports + Entertainment is an arm of The Blank Family of Businesses.  The family of businesses portfolio includes The Arthur M. Blank Family Foundation, National Football League’s Atlanta Falcons, Mercedes-Benz Stadium, PGA TOUR Superstore, Major League Soccer’s Atlanta United FC, West Creek Ranch and Mountain Sky Guest Ranch.  While diverse in nature with unique operations and customers, all of these businesses are run based on a common set of core values, which focus on developing customer relationships, treating Associates with respect and supporting communities.  AMB Sports + Entertainment is the umbrella organization for the Atlanta Falcons, Atlanta United, Mercedes-Benz Stadium, PGA TOUR Superstore and shared services, including Finance & Investments, Legal, Human Resources, Communications and Information Technology.
 
Our Ideal Candidates:
Actively Listen – Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding.  When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them.  

Collaborate – Realize that we are better together than we are alone.  We achieve much better results when others have the opportunity to add their diverse perspectives.  Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve. 
 
Engage in Servant Leadership – Put others ahead of yourself even when it’s difficult.  Find opportunities to lead by example in the way you pitch in and help others.  Giving back to others is at the heart of what we do.  
 
Build Relationships – Cultivate trust in relationships by showing respect and sensitivity.  Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve.  
 
Own Results – Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests.  Take advantage of this rare opportunity by utilizing available resources.

Position Summary
The Corporate Partnership Executive will be responsible for developing relationships with corporate marketing partners and executing their agreements for Atlanta United.  This high-profile, fast-paced, entrepreneurial opportunity requires an energetic, proactive leader who’s ready for their next challenge!

SERVICING CONTRACTS/ACCOUNT MANAGEMENT
  • Provide flawless client service execution of promised deliverables, evaluation of up-sell opportunities, relationship building and entertaining, providing weekly and monthly program progress reports, suggesting value added enhancements to the sponsors.
  • Manage the creation, implementation, strategic management and profitability of Atlanta United promotional programs and all activation with new and existing partners.
  • Initiate and maintain regular contact with client and/or client’s agency, developing strong professional relationships.  Lead and direct business review meetings with each partner on a regular basis.
  • Responsible for communicating particulars of all partnership benefits including deadlines, approval processes, specs, and other relevant logistics.
  • Audit client benefits and execute on a timely and effective basis.
  • Work with internal and external parties, to execute partnership benefits and protect partner exclusivities.
  • Analyze research findings and identifies activation concepts that align with the brand, support partners’ marketing objectives and drive business results.
  • Responsible for the development and completion of on-going return on investment and trending documentation.
  • Create recaps & proof of performance custom book for each partner
  • Work closely with the stadium and third-party events to monitor contractual obligations and exclusivity.
  • Grow key strategic Atlanta United marketing partner relations to enhance branding, meet partner objectives, and increase revenue.
  • Support renewal process for each partner contract and identifies/pursues additional revenue opportunities.
 
ADMINISTRATIVE
  • Manage partner budgets for Atlanta United
  • Update inventory spreadsheets.
  • Communicate key issues internally via status reports and meeting updates.
  • Other related duties as assigned.
 
MEDIA
  • Coordinate implementation of radio, television, social and internet media; including spots, billboards, features, banner ads, and email distributions.
  • Maintain up-to-date knowledge of industry trends, activation best practices and new media marketing efforts.
  • Air Checks for Television and Radio
 
SIGNAGE
  • Coordinate stadium advertising for all events to assure a consistent and clean look that portrays a first-class stadium aesthetic.
  • Communicate all signage needs and updates throughout the organization.
  • Organize production and installation of signage through multiple vendors and client.
     
HOSPITALITY
  • Coordinate all partner season tickets, individual game tickets, suites, tailgates, away game trips, and special events.
  • Organize and implement Atlanta Falcons partner trips and events. Duties to include, but are not limited to, arrangements for travel, hotel accommodations, transportation, entertainment and invitations.
  • Design and implement monthly opportunities for business-to-business and networking forums.
     
IN-MARKET PROMOTIONS
  • Develop creative, integrated and engaging promotions to present to partners.
  • Manage existing benefits and/or identify incremental benefits, for use in in-market promotions.
  • Through strategic planning and assessment, develop complete activation platforms, leveraging Atlanta Falcons assets and delivering a client-focused solution.
  • Review promotional concepts, including evaluation and approval of promotional program, rules, artwork, and in-market supporting media. Coordinate all aspects of the aforementioned internally and with client.
  • Interpret and enforce the marketing guidelines and regulations of Major League Soccer (MLS)
 
IN-GAME BENEFITS
  • Coordinate and implement all in-game benefits, including video board features, ribbon board exposure, LED signage and game day sponsorships.
  • Cataloging of television & radio affidavits as well as wing ad and LED logs

Qualifications and Education Requirements:
  • College degree (preferably in Marketing or Sports Management)
  • Minimum 2-3 years of relevant work experience with a focus and knowledge of sponsorship
  • Team venue or brand/agency experience specific to sponsorship or events

Skills & Knowledge
  • Outstanding organizational skills, ability to follow through, and capable of meeting deadlines while balancing multiple projects and priorities
  • Exceptional oral, written and presentation skills
  • Ability to work non-traditional work hours, including nights, weekends and holidays
  • Cooperation:  works well with others and willing to assist where needed; team player
  • Self-Starter:  ability to stay focused despite changing conditions and workload
  • Entrepreneurial, creative spirit
  • Attention to detail -  accomplishes tasks thoroughly and efficiently and has strong organizational skills
  • Communication:  ability to express thoughts and ideas clearly and effectively, verbally and in writing; ability to converse effectively with CP staff, clients and internal departments
  • Problem Solving:  identifies and resolves problems in a timely manner, gathers and analyzes information skillfully
  • Interpersonal skills:  maintains confidentiality, remains open to others’ ideas and exhibits willingness to try new things
  • Planning/organizing: the individual prioritizes and plans work activities and uses time efficiently
  • Quality control:  demonstrates accuracy and thoroughness and monitors own work to ensure quality
  • Adaptability:  adapts to changes in the work environment, manages competing demands and able to deal with frequent change, delays, or unexpected events
  • Dependability:  consistently at work on time, follows instructions, responds to management direction and solicits feedback to improve performance
  • Computer Proficiency:  must have excellent computer skills and be able to learn new software as needed
  • Attitude:  must always be willing to put the client first and foremost with a positive and friendly customer service attitude
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.