Sr Specialist Brand Communications

  • Adidas
  • Bogotá, Bogota, Colombia
  • 13 Nov, 2021
Full time Communications & PR Media Products & Apparel

Job Description

Purpose & Overall Relevance for the Organization:


Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.


Key Responsibilities:


  • Support Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives       


  • Support the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation       


  • Support the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF


  • Monitor execution locally to gain insights to provide feedback to Market       


  • Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy   

Knowledge Skills and Abilities:

  • University degree or equivalent education required, realeated with marketing.
  • English high level.
  • Microsoft office tools.
  • Minimum 4 years job experience in marketing.
  • Stakeholders management (agencies, internal teams)
  • Experience in digital marketing tools.
  • PR, media plans, influencer marketing, content creation, brands.
  • Passionate about sports (football and cycling).