Director, Marketing

  • D.C. United
  • Washington D.C., DC, USA
  • 05 Oct, 2021
Full time Leadership & Management Marketing

Job Description

The Director of Marketing plays a leading role in shaping, positioning, and promoting D.C. United and the D.C. United family of brands with key audiences to drive measurable brand health and financial outcomes. The Director of Marketing manages department resources, and coordinates activities to fulfill two primary duties:
  • Brand Management: Position and amplify the D.C. United brand using modern marketing processes, planning tools, performance data, audience journeys/personas, and other tools to increase brand awareness and brand admiration to strengthen D.C. United’s perception with key audiences in the DMV market.
  • Campaign Management: Manage and create omnichannel marketing plans and campaigns that lead to purchase consideration of D.C. United products (single game match tickets, season ticket memberships, team retail merchandise, etc.), and Audi Field events (music concerts and festivals, community sporting events, etc.).
The Director of Marketing is responsible for maintaining relationships with media partners and ensuring the fulfillment of contracts while overseeing the media buying and billing process.

  • Identify, develop and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement
  • Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third-party partnerships, new media avenues, etc.
  • Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
  • Negotiate contracts with media and promotion partners
  • Create, plan, and implement repeatable revenue-generating concepts and processes
  • Create corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars, and various brochures from concept to completion
  • Manage and coordinate all marketing, advertising, and promotional activities including development of marketing plans
  • Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized
  • Leverage sponsorship opportunities to increase brand awareness and synergies
  • Create social media campaigns to engage customers, vendors, sponsors, and community, collect data, and generate awareness for new items and specials
  • Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand management
  • Maintain knowledge of trends/best practices and influence the business, project teams, and peer groups to constantly innovate and align around an integrated strategy
  • Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making
  • Drive the completion key deliverables with strong attention to time, quality, impact, and style
  • Other duties as assigned
  • Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
  • Minimum of 5 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
  • Knowledge of marketing and advertising/sponsorship program development
  • Knowledge of Public Relations
  • Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint, and Internet software
  • Proficiency with media buying and promotions
  • Ability to travel as required
  • Ability to work nights and weekends as required
  • Ability to work with wide array of client groups, vendors, and business partners enterprise-wide
  • Instruct and assist current vendor community with social media marketing strategies for their individual business locations
  • Analytical skills to forecast and identify trends and challenges using website analytics
  • Excellent verbal and written communication skills
  • Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general public
  • Digital expertise with various digital channels including website optimization, social media, and data acquisition.
  • An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
  • A passion for building success that can be measured with data
  • A results-driven leader who thinks in terms of ROI
  • Ability to operationalize a strategy
  • Flexible skillset that can be applied across a variety of relationships/situations
  • Demonstrable track record of success
  • Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
D.C. United is committed to uplifting our community, staff, and club. We are seeking candidates to be a part of our journey in our quest for continued organizational growth and another MLS Cup.

D.C. United is an equal opportunity employer (EOE).  D.C. United reaffirms its commitment to the principles of equal opportunity and diversity. D.C. United is proud to be an equal opportunity workplace and is an affirmative action employer. D.C. United is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, pregnancy, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other protected status in accordance with the requirements of all federal, state, and local laws. Employment decisions can include hiring, termination, compensation, benefits, promotion, training selection, or other statuses or conditions of employment. All employment decisions are made on the basis of individual skills, knowledge, abilities, job performance, and other appropriate qualifications.