Coordinator, CRM & Data Analytics

  • St. Louis City SC
  • St. Louis, MO, USA
  • 15 Sep, 2021
Full time Account Management Coordinator Customer Service Data Science

Job Description

The Coordinator, CRM & Data Analytics is uniquely positioned to play a critical role in the strategic development and execution of our CRM system including campaign management, workflows/optimization, and data visualizations. This role will have a direct impact on the CRM strategy and success in building and enhancing our relationship with our ticket holders & sponsors, driving the success of our sales & service teams, as well as providing data visualizations allowing the organization to exercise data driven decision making.

This position will be responsible for multiple concurrent projects under the supervision of the Manager, CRM.

In August 2019, TKFC LC was granted Major League Soccer's (MLS) 28th team St. Louis CITY SC. The team will be MLS' first majority female-owned and female-led team, and has its sights set on bringing the MLS Cup to America's first soccer capital. The 100% St. Louis-based ownership group is committed to the continued revitalization of St. Louis and the growth of the sport of soccer. For more information about the team, please visit

Ownership's vision is to be an exceptional club and neighbor. The team will be a part of the fabric of St. Louis and become a symbol for the future of the city and region. This is more than sport; the team will work to connect the city and region through passion and purpose. The owners have long-standing relationships in both local business and philanthropy. Their reputations for integrity, honesty, hard work, and transparency are well-respected and earned. These characteristics define the team's culture, and the team's employees must also embody these traits.

  • Maintain a clean and updated database of buyers, leads, and other important contacts St. Louis CITY SC.
  • Assist in training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner.
  • Create and develop reports and dashboards for data visualizations to support the day-to day needs of the organization and improve sales efficiencies.
  • Understand the sources of data that feed into our CRM system and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement.
  • Maintain and improve workflow rules and business logic.
  • Support day-to-day administration tasks of CRM platform (platform integrations, lead distribution, workflows, reporting).
  • Aid in the creation and maintenance of compelling lead-generation campaigns to engage our customer base.
  • Query and build target audiences for email marketing efforts and assist in email testing strategy.
  • Ensure that integration is supported, and data remains consistent across all platforms and databases.
  • Maintain database performance by troubleshooting problems, as well as proactively seeking out issues that may arise in the future.
  • Preserving data security, customer information and ethically handling classified data, including financial information.
  • Assist with data capture initiatives including online forms, surveys, digital initiatives, and text message campaigns.
  • Assist with building out strategies for gathering new leads based on measured successes from ongoing campaigns.
  • Assist in completing established business analytics projects including trend analysis, forecasting, modeling and performance tracking for program categories and overall department performance
  • Other duties as assigned, including day of event responsibilities assisting St. Louis CITY SC ticket operations

  • BA/BS degree in a relative field or equivalent work experience required.
  • Minimum one (1) years of experience in CRM campaign creation, workflow, and execution.
  • Experience with Microsoft Excel.
  • Experience with KORE and/or Salesforce is preferred.
  • Experience with data visualization tools, i.e., Tableau, is a plus.
  • Experience with SQL or other database languages is a plus.
  • Ability to work flexible hours based on events, including daytime, evening, weekends and holidays, as needed.
  • Must have the ability to maintain professional behavior and appearance.
  • Must have the ability to demonstrate uncompromising judgment and discretion to protect the confidentiality/privacy of others, and company documents and records.
  • Must have a keen sense of self-awareness and emotional intelligence, strong interpersonal conflict resolution, and problem-solving skills.
  • Must have strong teamwork and relationship management skills and work effectively with all personalities to support a strong, unified culture.
  • Must have an interest and ability in serving others as one of the primary functions of their job.
  • Must be a detail-oriented self-starter with proven ability to learn new skills quickly and be able to work independently.
  • Must be flexible & reliable team player, both within own department and entire organization.
  • Must possess effective communication skills; must be comfortable with engaging in a variety of different communicative modes (verbal, non-verbal, and written) and being attuned to others through strong, active listening skills.
  • Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption.
  • Must have a strong command of reasoned, measured decision-making based upon analyzing the pros and cons of each potential decision to be made.

St. Louis CITY SC is building a team that is passionate about their work, the success of our Club and the growth and revitalization of our region. We desire people who hold themselves and others accountable and are driven by setting new standards for fan engagement.

TKFC LC is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Please DO NOT email your resume to us as we only accept applications through our website.