Senior Specialist - Brand Communications

  • Adidas
  • Seoul, South Korea
  • 13 Sep, 2021
Full time Communications & PR Marketing Products & Apparel

Job Description

SENIOR SPECIALIST, BRAND COMMUNICATIONS - SPORTS PERFORMANCE, OUTDOOR & FOOTBALL, BRAND ADIDAS

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Drive an effective and efficient brand activation across all categories for Brand, Product, and commercial campaigns in country/cluster in full alignment with the APAC BA and BU teams.  

 

KEY RESPONSIBILITIES: 

  • Create the local brand marketing plan and calendar based on input from country commercial needs
  • Create local content (brief and production) in alignment with the Category Planning, Retail Marketing, VM, EIM, Sports Marketing and Digital Activation team and get approval from global BU if necessary
  • Support the brief and production of category relevant key account or Retail activations
  • Align with the Media Activation on the media strategy for a campaign execution
  • Execution of the MWB plan per the BMP
  • Support local trade meetings with sell-in tools
  • Support the Seoul Key City Activation team and collaborate with the Retail Marketing team on key trading zone attacks
  • Manage and operate marketing inventory via ERP and minimize the year-end stock 

 

KPI’s:

  • NPS (country, key city, key categories)
  • Net Sales
  • Full price sell through rate
  • Media reach and social engagement 
  • Traffic to eCom and retail 
  • Compliance to MWB guidelines
  • Monthly MWB accuracy vs. RFC LE
  • Year-end marketing inventory level 
  • Agency performance management (annual evaluations)

 

KEY RELATIONSHIPS:

  • APAC BUs
  • APAC BA
  • Country Planning & Media Activation, EIM, Retail Marketing, VM, Digital Activation and Sports Marketing
  • Country CtC
  • External partners (Agencies, Sport Marketing partners)


KNOWLEDGE, SKILLS AND ABILITIES: 

  • High degree of knowledge and proven experiences of the strategic IMC planning and execution  (advertising, events, sponsorship, retail, PR, social, digital) with attention to details in a major brand or retailer (sporting goods industry preferred)
  • Ability to developlocal marketing strategies following global guidelines
  • Creativity to produce innovative and original ideas to drive brand growth  
  • Strategic thinker and strong problem-solving skills 
  • Flexible and high tolerance for change and the capacity to handle multi-tasking work in a face-paced and ever-changing environment 
  • Strong interpersonal skills and presentation skills to internal and external stakeholders
  • Experience and passion for Sports is preferred 
  • Annual and monthly marketing budget planning and management
  • Advanced user of MS Office suite of products
  • Experience in both market and regional marketing organization preferred
  • Fluent proficiency in verbal and written in English & Korean

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • University degree in Business or equivalent professional experience, ideally in Marketing
  • At least 3 years’ experience in relevant Marketing fields
  • Brand Communication or Marketing experience