Marketing Executive – Owned Channel Marketing & Ad Operations

  • Chelsea FC
  • Stamford Bridge, Fulham Road, London, UK
  • 08 Sep, 2021
Full time Digital Leadership & Management Marketing Media Premier League

Job Description

Job title: Marketing Executive – Owned Channel Marketing & Ad Operations
Department: Marketing
Place of work:     Stamford Bridge
Reporting to:     Marketing Lead – Media & CRM
Job function: Work with multiple stakeholders to execute campaigns across owned media channels and to drive maximum efficiency and optimization of ad operations across our web & app platforms.
 

Main responsibilities:

  • Work collaboratively with internal teams to ensure smart planning, scheduling and execution of marketing campaigns across owned digital and non-digital platforms
  • Allocate available inventory for advertising club & partner campaigns across CFC web & app platforms
  • Analyse performance of ad campaigns through regular data driven insight & reporting and recommend how to improve performance
  • Optimise all available placements and ad units to ensure continual evolution of our ad operations capabilities
  • Recommend opportunities to evolve our ad operations proposition and improve sophistication through new technology and innovation
  • Develop and enhance targeting capabilities to drive effective campaign performance
  • Oversee the optimisation of owned campaigns to improve performance in line with set KPIs
  • Regularly review and monitor engagement metrics, i.e click rates, session time, unique visitors, repeat visitors and conversion metrics:
  • Manage an ongoing ‘test and learn’ optimisation programme to maximise performance
  • Understand key sources of traffic working alongside data analytics team
  • Work closely with multiple stakeholders across the business to ensure owned media campaigns are planned and aligned with content and product strategy
  • Ensure up to date knowledge of industry trends, competitor activity and latest innovations and demonstrate how these can be incorporated into the Chelsea owned digital strategy.
  • Work closely and consult with key stakeholders and creative teams on advertising assets within the CFC digital ecosystem (specifically CFC website)
•       Work closely with key stakeholders on web advertising asset management & execution.  Schedule, allocate and monitor assets across key owned channels
•       Work hand in hand with the product teams and assume an advisory role in the development of owned media campaign strategies to ensure executional requirements can be met.
  • Support on paid media execution, specifically paid social activity for club and partners by setting up, optimising and reporting on campaign performance
  • Manage media spend and budget effectively with media agency.  Manage budgets, POs and lead day to day communication with agency
  • Support Performance Media Mgr on management of paid media agency, scheduling meetings as well as budget management of media spend
•       Being on top of the campaign performance, analysing and optimizing the campaigns on a regular basis, providing recommendations and adjustments
 
Measures of performance: (Campaign Dependant)
Owned Platforms:
•       Ad impressions
•       Page view to ad impression ratio %
•       Web & App media value
•       CTR, conversion of campaigns
•       Timely scheduling and clearly defined process of all owned channel activity
 
Person Specification:
  • Proven digital marketing experience
  • Data driven, tech savvy, analytical skill set essential
  • Proven knowledge and experience of digital marketing, ad operations and managing ad inventory
  • Understanding of Ad inventory management platforms
  • Strong organisational, planning and project mgmt. skills
  • Strong analytical, insight development and reporting skills
  • Good time management skills with the ability to plan, organise and prioritise tasks under pressure to meet deadlines
  • Experience of working with apps, as well as in language platforms an advantage
  • Knowledge of paid social media strategy and execution desirable
  • Ability to articulate and influence key strategic marketing decisions.  Ability to collaborate with key stakeholders
  • Knowledge of digital analytics an advantage
  • Proactive team player able to work individually and as part of a team and collaborate with internal and external stakeholders
  • Offline media planning experience also desirable, i.e. Print, OOH
The Employee must at all times carry out his/her responsibilities with due regard to Chelsea Football Club policies and procedures in particular Health & Safety, Financial Authorisation, Confidentiality and with regard to the Data Protection Act. The Employee must act to protect all young people and vulnerable adults that are in their care or attending the Company's premises. The Employee must report any misconduct or suspected misconduct to the Safeguarding Lead. 
Chelsea Football Club and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups) that are in our care or attending our premises. As a consequence, Chelsea FC may require any successful applicants to complete a DBS Check prior to working at our premises. Successful applicants may also be required to undergo other child protection screening appropriate to the post applied for.
The Employee must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relations amongst Employees and customers.  
The above Job Description is not intended to be exhaustive, the duties and responsibilities may therefore vary over time according to the changing needs of the Club.