Digital Media Analytics Manager

  • City Football Group
  • Manchester, UK
  • 21 Jul, 2021
Full time Business & Commercial Digital Journalism/Content Leadership & Management Media

Job Description


The purpose of the Media Team is to build fan loyalty and growth across all territories through an understanding of our fans’ digital behaviors and needs.  The role of the Digital Media Analyst is to deliver actionable insights from our digital fan data, allowing the Media Team to make strategic decisions regarding our content and commercial activations.

The role holder must be highly analytical, personable, communicative and have a proven track record for delivering actionable insight. You will be working in a challenging and dynamic environment where your analysis will facilitate key business decisions and influence media marketing strategies. The ideal candidate will have significant experience in analysing fan digital consumption behaviour and translating data into insights that resonate with senior stakeholders across the business.


Accountabilities with Key Outcomes:

Help us better understand our audience

  • Ability to draw out actionable insights from digital data in terms of;
    • Audience profile
    • Content performance
  • Create reports that evidence trends, measure audience reach and share of voice to shape content and commercial proposals
  • Refine and amplify the voice of the fan to our internal customers for them to create impactful commercial and content offerings
  • Track and measure the impact of our content and commercial campaigns, using analytics tools and competitor analysis to support decision-making
  • Gather and maintain insight requirements from the Content and Commercial teams, enhance automation, run reports and analyse data


  • Provide regular forecasts for our organic and paid media content campaigns
  • Use analytical tools to build forecasting models and present clear recommendations for future campaigns
  • Responsible for conducting statistical analysis and modelling to meet specific requirements

Reporting and analysis

  • Manage digital platform analytics tools and to develop, maintain and communicate the output of these to the Media Team
  • Create dashboard to strategic track KPIs across the team
  • Monitor the organic and paid media performance across all content strands on Facebook, Twitter, YouTube, Instagram, Snapchat and other social media platforms the club launch
  • Track media revenue via partners and platforms
  • Work close with Ad Ops team on wider reporting of partner campaigns


Knowledge, Skills and Experience: 


  • Advanced knowledge of digital and Social analytics tools such as Google Analytics, native social insight platforms, Crimson Hexagon, Crowdtangle and Tubular
  • Experience in providing insight into user behaviour and content performance, measuring and analysing metrics for digital businesses as well as solving problems and converting data into quantified actionable recommendations
  • Excellent project management skills including the ability to formulate, identify and communicate KPIs
  • Strong understanding of content optimisation for sports and entertainment content
  • Ability to analyse complex data sets quickly and make clear, commercial recommendations
  • Degree or equivalent work experience in mathematics, statistics, physics, finance, computer science or other highly quantitative discipline or equivalent


Closing Date – 6th August 2021