Director, Onboarding - Marketing

  • United Soccer League
  • Tampa, FL, USA
  • 17 Jul, 2021
Full time Leadership & Management Marketing

Job Description

United Soccer League 
Job Title:  Director, Onboarding – Marketing 
Position Type: Full Time 
Location: Tampa, FL (USL Headquarters)
Overview of the United Soccer League (USL)
The United Soccer League (USL) is the largest and fastest-growing professional soccer organization in North America, possessing more than a decade of experience in bringing the world’s game to communities across the United States and Canada. Overseeing the USL Championship, USL League One, USL League Two, USL W League, USL Academy, and Super Y League; the organization is built on a proven and recognized model in international football and counts more than 125 clubs in its membership.

 Based in Tampa, Fla., the USL has grown during the past decade into a model organization with strong corporate partnerships and stable organizational leadership. It features a dedicated staff of more than 65 professionals across 15 departments ranging from operations, digital, communications and club services, each of which provides unparalleled support to member clubs and outside partners. Sanctioned by the U.S. Soccer Federation, the USL is #UnitedForSoccer, moving the game forward in North America. 
Position Purpose
The USL’s Onboarding team is an in-house support division within the league office focused on guiding and assisting the buildout of professional club strategies and sales/marketing approaches for the launch of new clubs entering the USL system. This position will work with stakeholders on the strategic planning, organizational structure while providing additional support expertise. This position will also support the club services and marketing department’s overall mission of providing unparalleled service to the USL professional club constituency.
Duties and Responsibilities
Specific duties include, but are not limited to:
  • Consult with clubs to establish creative and innovative guidance, recommendations, and industry best practices across key business components.
  • Maintain deep knowledge of omni-channel marketing, consumer products, brand strategy.
  • Support marketing plan design and implementation throughout the clubs’ onboarding process.
  • Collaborate with internal USL stakeholders for data collection, analysis, best practice sharing.
  • Maintain regularly scheduled communication with the portfolio of clients using multiple platforms.
  • Conduct on-site meeting and consultancy support.
  • Ensure club maximizes revenue generating opportunities across its threshold of offerings.
  • Maintain and understand market trends.
  • Other duties/responsibilities as assigned.
  • 4-year degree in marketing, business or related field preferred.   
  • Minimum five (5) years of sports marketing experience with focus on revenue generation. 
  • Previous CRM platform integration experience.
  • Advanced experience presenting and conducting in-person and virtual meetings.
  • Experience working with / managing marketing and media agencies.
  • Extensive experience developing and executing digital and social media-based creative solutions.
  • Strong problem-solving skills focused on creative solutions.
  • Previous budget management experience. 
  • Strong interpersonal and communication skills to effectively interact with team members, executives, member clubs, and external partners.
  • Ability to work independently in a multi-faceted, fast, fluid, and deadline-driven environment.
  • Positive attitude and strong work ethic. 
  • Ability to work as business needs require which may include long days, evenings, weekends, occasional holidays, and travel if / when necessary.  
  • Must have U.S. work authorization. 
We have great Perks - Comprehensive Benefits Package • Medical, Dental & Vision Insurance • Health HSA and FSA • 401k • Corporate Discounts • Paid Vacation, Holiday & Sick Days • Business Casual Dress • Casual Dress Fridays • And More! 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.