Marketing Technology Manager

  • Chelsea FC
  • Stamford Bridge, Fulham Road, London, UK
  • 03 Aug, 2021
Full time Leadership & Management Marketing Premier League Technology

Job Description

JOB TITLE: Marketing Technology Manager
DEPARTMENT: Marketing
REPORTING TO: Marketing Lead – Digital Platforms & Delivery
JOB FUNCTION: The Marketing Technology Manager is responsible for ensuring that the Chelsea FC marketing tech stack is at the forefront of capability, supporting the wider marketing strategy and KPIs. The role operates across multiple platforms, environments & teams, forming a pivotal role between product marketers, the digital team and the insights team.
 
As the SME on all things marketing tech, we are looking for someone with performance marketing experience who is familiar with campaign management and optimisation, but can also look at the wider architecture at CFC and work out how best to use the data we have available.
 
We’re looking for a confident self-starter, comfortable identifying use cases from the wider marketing team, refining and prioritising these, and working out the best path to fulfil them.
 
If you are a proactive problem solver, confident communicating between technical and non-technical teams and have a good eye for strategy and seeing the bigger picture, we want to hear from you.
 
DIRECT REPORTS: N/A
LOCATION: Stamford Bridge, Fulham
CONTRACT: Permanent (35 hours per week) 
 
MAIN RESPONSIBILITIES (Play Your Part):
•       Developing a roadmap for the marketing architecture including the proactive selection and implementation of new technology. Tools include marketing insight, attribution, segmentation & orchestration and deployment.
•       Enhancing marketing capabilities in the team through identification, validation and prioritisation of business use cases for the current tech stack
•       Working with Insights to ensure web and app data points are correctly captured during the feature build process to fulfil the reporting and optimisation requirements for the wider team.
•       Supporting in requirements gathering, enhancing & maintaining a marketing data warehouse, ensuring highest data quality and consistent data architecture in conjunction with a Data Engineer and agency support.
•       Working with Insights, Platforms & Performance Marketing to ensure that marketing tags are well defined, implemented & governed.
•       Supporting in the governance of marketing data quality in parallel with Legal & Information Security, including but not limited to GDPR compliance and technical changes from providers (e.g. iOS14).
•       Identifying where useful links can be made between data sources and software based on business use cases and working with the Data Engineer to implement these.
•       Supporting in the management of contracts for vendors, including existing renewals and RFPs for new suppliers.
•       Acting as a consultant and SME to marketing stakeholders to ensure the correct marketing and campaign performance metrics are captured, delivered and clearly tracked, and identifying solutions to more challenging KPI measurements.
MEASURES OF PERFORMANCE (Here to Win):
 
•       Achievement of platform stability & technical performance metrics
•       Great data availability & quality
•       On time & on budget delivery of projects
•       Successfully managing relationships across the marketing team
PERSONAL SPECIFICATION:
 
Experience:
Essential
 
•       2+ years of experience in technical marketing or marketing technology environments
•       Previous experience as a performance marketer, or working closely with a marketing team.
•       Experience with Tag Management solutions (GTM) and using these to implement tracking and tags.
•       Experience managing a roadmap for technical projects and the successful implementation of these.
•       Experience in onboarding non-technical users on to new software, encouraging adoption and leading change management.
•       Commitment to high standards and attention to detail.
Desirable, but not essential
 
•       Experience with cloud technologies (e.g. AWS, GCP)
•       Experience with the following languages: SQL, Python, Javascript
 
The Employee must at all times carry out his/her responsibilities with due regard to Chelsea Football Club policies and procedures in particular Health & Safety, Financial Authorisation, Confidentiality and with regard to the Data Protection Act. The Employee must act to protect all young people and vulnerable adults that are in their care or attending the Company's premises. The Employee must report any misconduct or suspected misconduct to the Safeguarding Lead. 
Chelsea Football Club and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups) that are in our care or attending our premises. As a consequence, Chelsea FC may require any successful applicants to complete a DBS Check prior to working at our premises. Successful applicants may also be required to undergo other child protection screening appropriate to the post applied for. 
The Employee must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relations amongst Employees and customers.  
The above Job Description is not intended to be exhaustive, the duties and responsibilities may therefore vary over time according to the changing needs of the Club.