Content Producer - Owned Channels

  • Seven League
  • United Kingdom
  • 10 Jun, 2021
Full time Digital Journalism/Content Media

Job Description


The Role

Content Producer - Owned Channels

Job Description

Title: Content Producer – Owned Channels

Reporting to: Content Manager – Owned Channels (The FA)


To plan, produce and distribute industry-leading editorial content across The FA’s websites, publications and owned products.


Key accountabilities:


· Planning written content for The FA’s platforms (,,, The FA Player) in line with wider content plans across all owned and operated channels

· Producing editorial content, including sourcing of potential stories/articles and conducting interviews where necessary

· Reacting to breaking news to produce quick-turnaround articles

· Working with The FA’s in-house social media team and appointed agencies on a strategy to attract users onto websites with the aim of increasing the number of returning visitors

· Producing original editorial content that positions The FA’s websites as leading destinations for long-form written articles

· Supporting The FA’s communications team in sub-editing press releases and uploading them to our websites, ensuring they have been made relevant for a direct-to-audience

· Using SEO to ensure that our websites – and the pages within them – rank highly for relevant search queries

· Ensuring ‘evergreen’ content on our websites is up-to-date and accurate

· Facilitating the upload of key documents and updates to non-editorial website copy

· Writing content for The FA’s official publications (i.e. match programmes)

· Supporting the Content Manager - Owned Channelsin proof-reading The FA’s official publications (i.e. match programmes)

· Interrogating analytics software to produce actionable insights on content performance, sharing such recommendations with other members of the team and stakeholders

· Working as part of a team covering live matches, including on weekends and evenings

· Forming part of cross-functional working groups to ensure our content supports wider business objectives

· Supporting The FA’s broadcast team in delivering value to our official broadcast partners by signposting opportunities to watch matches on linear and digital television – both domestically and internationally

· Working on content that promotes The FA’s commercial partners in a way that will engage, entertain and inform our fans and followers


The Candidate


The ideal candidate will possess a combination of the following skills and attributes:


Essential Skills:

  • Strong evidence of creating engaging, entertaining and informative editorial content

  • Clear understanding of the modern digital publishing landscape, including emerging trends and future opportunities

  • Excellent communication skills – written and verbal

  • A strong storytelling ability and news sense

  • Proficient user of website content management systems (e.g. Sitecore)

  • Previous experience in a professional sports environment

  • Knowledge of website analytics, including key metrics and how to use them to measure performance

  • Ability to produce and share short-, medium- and long-term content plans

  • Experience of working as part of a multi-functional team to achieve      mutual aims and organisational objectives

  • Thorough knowledge of football, in particular the England national      teams, Emirates FA Cup and women’s game

  • Flexible approach to working hours and locations

Desirable Skills:

  • Journalism background and qualification (e.g.  NCTJ)

· Experience of working for a brand or publisher

· Strong understanding of social media

· Proficient user of image-editing software (e.g. Adobe Photoshop)

· Proficient user of video-editing software (e.g. Adobe Premiere Pro)

Personal Attributes

  • Hard-working, flexible and adaptable

  • Strong work initiative with a 'can do' attitude

  • Customer-focused approach

  • The ability to learn new skills quickly and share knowledge

  • A commitment to continual professional development

  • An interest in all forms of digital media


The FA


The Package


Salary:  Commensurate based on experience

Holiday:  20 days (increasing by one day per year of service, to maximum 25 days)

Other benefits:

· Half mobile phone-bill and full home broadband paid

· Tax-free cycle scheme


Seven League has a diverse workforce and is an equal opportunities employer. We will not be able to offer sponsorship for this role, so only applicants with the right to work in the UK should apply.


Application closing date 20th June 2021.