Tottenham Hotspur is a world-famous football club based in North London. Off the pitch, the Club has a strong and successful business model centered around building a platform for long-term success, including our new world-class stadium.
Founded in 1882 and based in North London, Tottenham Hotspur Football Club has a tradition of playing an entertaining and attacking style of football. The English Premier League Club reached the final of the UEFA Champions League for the first time in its history in the 2018/2019 season, having already secured qualification for Europe’s elite competition for a fourth year in a row.
In April 2019, the Club opened a new 62,303-seat technologically advanced stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and as a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, rugby, concerts and other corporate and private events, is a key step towards catapulting the Club from a Football Club to a globally renown Sports and Entertainment brand. Within the stadium sits the Tottenham Experience – home to both Europe’s largest Club retail store and a range of visitor attractions, including the newly launched stadium rooftop adventure, Dare Skywalk.
The Platform Growth Marketing Executive is key member of the Digital Platforms pod within the club’s new Growth Marketing team. The role has hands-on responsibility for growing the Spurs audience across our web and app platforms, creating and orchestrating a best in class, seamless digital experience that engages our fans and maximises value across news and video, ticketing, subscriptions, supporters' clubs, memberships, e-commerce, and in-stadium experiences such as Dare Skywalk and Stadium Tours.
You will put your analytical and strategic mindset to work in a fast-paced, hyper-evolving environment where marketing, data and product combine to create a driving force in the growth of our digital platforms. You will leverage your entrepreneurial capabilities, data-driven approach to marketing and your ability to find signals in the noise to generate maximum cross-channel impact of marketing campaigns on web and app. You will support conversion rate optimisation on these platforms and be expected to drive a step change in our digital KPIs and fan experience on our platforms. You have a growth mentality and embrace the use of data, experimentation and optimisation to efficiently grow a business. You are highly proficient in A/B tests and multivariate testing and will challenge assumptions with creative and analytical thinking to develop hypotheses and execute growth driving experiments. You have an insatiable curiosity and an experimentation first mentality that will enable you to map our fan’s journeys across our commercial propositions and digital ecosystem to ensure we deliver the right message, to the right audience, in the right place at the right time.
You will own our global ASO strategy, alongside complementary paid activities, including research, ideation, execution, analysis, and optimization of marketing initiatives to improve KPIs relating to store page conversion rates and organic install growth.
Bachelor’s Degree, minimum 2:1
CIM Marketing Certificate (or similar)
Ad hoc travel to our Warehouse & Training Centre – both in Enfield – may be required.
Monitoring of digital platforms during matches on a rotational basis, which will require some evening and weekend work when the team is playing. You will be required to fulfil this on a rotational basis within your team. The schedule is agreed monthly with flexibility offered where possible around preferred dates. You will acquire time off in lieu for the matches you cover.
Due to the nature of the industry, some out of hours working, including weekends, may be required from time to time.
Application Deadline: 21 Jun 2021
Tottenham Hotspur is a world famous football club based in North London. Off the pitch, the Club has a strong and successful business model centered around building a platform for long-term success, which includes a new world-class stadium.