Social Media Executive

  • Chelsea FC
  • Stamford Bridge, Fulham Road, London, UK
  • 02 Jun, 2021
Full time Digital Media Social Media

Job Description

JOB TITLE: Social Media Executive
DEPARTMENT: Communications
REPORTING TO: Global Social Media Manager
JOB FUNCTION: Delivering the Club’s social media strategy and content creation globally across a range of platforms, delivering effective digital campaigns and bringing value to the Club and its partners. Assisting in delivery of the Club’s strategic messages.
LOCATION: Stamford Bridge
CONTRACT: Permanent 
 
MAIN RESPONSIBILITIES (Play Your Part):
•   Day-to-day management of Chelsea FC’s social media presence across platforms: from the creation and publication of content to community engagement, with a constant focus on improving performance month on month.
•   Planning weekly content and taking ownership of the global social media content calendar.
•   Social media community management, driving continued growth in Chelsea’s social media fanbase and reaching new audiences.
•   Content creation – from photography and video to social copy.
•   Proactively seek new opportunities for content and stories across the club’s social media ecosystem.
•   Analyse and report on Chelsea’s performance across all social media channels, using findings to inform future direction of content and campaigns.
•   Work with our partnerships team to deliver campaigns and digital value for partners.
•   Maximise content opportunities across channels using appropriate software to produce content that is optimised for specific platforms.
•   Provide extensive, creative and innovative coverage during match days home and away, as required.
•   Promote the equality, diversity and inclusion work of the Club and effectively communicating the Club values.
•   Work with our in-house video production team, Chelsea TV, to deliver social-first video content.
•   Work with our brand marketing team to deliver campaigns that drive awareness of the Club among existing and new audiences.
•   Help drive awareness and usage of Club products such as the 5th Stand app, collaborating effectively with the Marketing Department to do so.
 
MEASURES OF PERFORMANCE (Here to Win):
•       Delivery against Club social media targets.
•       Effective communication with teammates and other teams.
•       Proactivity of approach including ideation and iteration of content.
PERSONAL SPECIFICATION:
 
•   Degree-level education
•   Minimum two years relevant digital/social media experience, preferably working for a global brand
•   Knowledge of and interest in football and its unique position within social media
•   A natural storyteller – with exceptional written and verbal communication skills as well as editorial judgement
•   An understanding of the role that social media plays in sports fan engagement
•   Able to demonstrate a passion, curiosity and fluency in digital and social media
•   A keen interest in cultural trends and an eye for what’s coming next
•   Must be comfortable with out-of-hours work and working reactively to tight deadlines
•   Track record of increasing reach and engagement through own ideas and individual management of social accounts
•   Passionate about social media and new technologies
•   Familiarity with social analytics, monitoring and publishing software
•   A team player with confidence to take the lead and guide other employees where necessary
•   Can think quickly and be decisive in high pressure situations
•   Very strong attention to detail
•   Experience using video editing software
•   Photoshop skills
•   Familiarity of working with high-profile figures
•   Foreign language desirable but not essential
 
The Employee must at all times carry out his/her responsibilities with due regard to Chelsea Football Club policies and procedures in particular Health & Safety, Financial Authorisation, Confidentiality and with regard to the Data Protection Act. The Employee must act to protect all young people and vulnerable adults that are in their care or attending the Company's premises. The Employee must report any misconduct or suspected misconduct to the Safeguarding Lead. 
Chelsea Football Club and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups) that are in our care or attending our premises. As a consequence, Chelsea FC may require any successful applicants to complete a DBS Check prior to working at our premises. Successful applicants may also be required to undergo other child protection screening appropriate to the post applied for. 
The Employee must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relations amongst Employees and customers.  
The above Job Description is not intended to be exhaustive, the duties and responsibilities may therefore vary over time according to the changing needs of the Club.