Job Description
Job Description
The Sales Executive, Hospitality plays a frontline role in driving premium hospitality revenue across both match-by-match experiences and seasonal hospitality memberships, converting enquiries into bookings and first-time buyers into repeat guests.
This is a fast-paced, target-driven role suited to someone who enjoys engaging customers, building relationships and closing value-led sales, while developing their skills in a premium, experience-led environment.
You’ll be trusted with real responsibility, clear targets and a genuine opportunity to build a career in sales within premium sports hospitality and live events.
This is a fast-paced, target-driven role suited to someone who enjoys engaging customers, building relationships and closing value-led sales, while developing their skills in a premium, experience-led environment.
You’ll be trusted with real responsibility, clear targets and a genuine opportunity to build a career in sales within premium sports hospitality and live events.
Job Requirements
The Sales Executive, Hospitality must have:
- A confident, professional communication style and clear comfort holding sales conversations with customers
- Experience in a premium sales, hospitality, membership or service-led role, with accountability for outcomes
- Strong organisation and follow-up discipline; able to manage multiple conversations without losing momentum
- A results-oriented mindset and willingness to work to clear targets
- Confidence using CRM or digital systems to manage revenue-driving activity and opportunities
- The ability to remain calm, credible and focused in live, fast-paced environments
- Flexibility to work evenings and weekends as required by the fixture calendar
- A genuine interest in delivering high-quality customer experiences, not just closing transactions
Ideally, the Sales Executive, Hospitality will also have:
- Experience selling hospitality, events or premium experiences
- Familiarity with ticketing, membership or inventory-led sales environments
- Experience working to revenue, conversion or activity targets
- An interest in football, live sport or live entertainment environments
Job Responsibilities
Engage existing customers and enquiries: Confidently convert previous buyers, returning guests and inbound enquiries into the most appropriate matchday or seasonal hospitality experience through consultative, value-led selling.
Build repeat behaviour: Develop familiarity and credibility over time, driving repeat matchday bookings and progression into seasonal hospitality memberships where appropriate.
Own opportunities end to end: Take full ownership of enquiries from first contact through to confirmed matchday bookings or seasonal commitments, maintaining pace through disciplined follow-up and clear next steps.
Proactively re-engage customers: Reconnect with past guests around fixtures, availability and relevant matchday or seasonal offers, aligned to team priorities and sales campaigns.
Run effective sales conversations: Lead structured, well-prepared discussions that focus on how customers plan to use hospitality - whether on a match-by-match basis or across a season - and the value it delivers.
Deliver against targets: Consistently convert interest into confirmed sales, achieving individual revenue and conversion targets across both matchday and seasonal products.
Maintain a clean pipeline: Keep CRM activity, preferences, opportunities and outcomes accurate and up to date to support reliable forecasting and follow-up.
Develop through coaching: Work closely with senior sales colleagues, taking on feedback and applying it quickly to improve performance and results.
Support seamless delivery: Ensure complete, accurate handovers to hospitality operations and experience teams post-sale.
Represent the Club: Act as a credible, professional ambassador across all customer touchpoints, including selected matchdays, events and client appointments.
Raise sales standards: Contribute ideas, insight and feedback that improve how the team sells, engages customers and drives revenue.
Build repeat behaviour: Develop familiarity and credibility over time, driving repeat matchday bookings and progression into seasonal hospitality memberships where appropriate.
Own opportunities end to end: Take full ownership of enquiries from first contact through to confirmed matchday bookings or seasonal commitments, maintaining pace through disciplined follow-up and clear next steps.
Proactively re-engage customers: Reconnect with past guests around fixtures, availability and relevant matchday or seasonal offers, aligned to team priorities and sales campaigns.
Run effective sales conversations: Lead structured, well-prepared discussions that focus on how customers plan to use hospitality - whether on a match-by-match basis or across a season - and the value it delivers.
Deliver against targets: Consistently convert interest into confirmed sales, achieving individual revenue and conversion targets across both matchday and seasonal products.
Maintain a clean pipeline: Keep CRM activity, preferences, opportunities and outcomes accurate and up to date to support reliable forecasting and follow-up.
Develop through coaching: Work closely with senior sales colleagues, taking on feedback and applying it quickly to improve performance and results.
Support seamless delivery: Ensure complete, accurate handovers to hospitality operations and experience teams post-sale.
Represent the Club: Act as a credible, professional ambassador across all customer touchpoints, including selected matchdays, events and client appointments.
Raise sales standards: Contribute ideas, insight and feedback that improve how the team sells, engages customers and drives revenue.
About Fulham FC