Job Description
Birmingham City Football Club is on the rise.
With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, andisplayingit’spart inonce-in-a-generation opportunityto support the transformation of England’s second cityas part of theSports Quarter project. With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch.
The journey we’re on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.
We’re looking for a Digital Product Marketing Executive to support the development, optimisation and performance of BCFC’s digital platforms, including the club website, mobile app, streaming services, ticketing and retail journeys.
Working closely with the Senior Digital Product Manager, you’ll help deliver product enhancements that improve fan experience, engagement and commercial performance in a fast-paced, high-traffic sporting environment.
This role is 37.5 hours per week (Monday-Friday) though some weekends may be required.
Key Responsibilities
- Support delivery and optimisation of digital products across web, app, ticketing, retail and streaming
- Coordinate feature releases, enhancements and post-launch performance
- Monitor digital performance, insights and testing to inform optimisation
- Support key supporter journeys and user experience improvements
- Gather user feedback and translate insight into actionable recommendations
- Collaborate with internal teams and external platform partners
- Assist with briefs, asset coordination and brand-consistent delivery
About You
- Experience in a digital, product, website or platform-focused role
- Familiar with digital optimisation, analytics and user journeys
- Highly organised with strong attention to detail
- Confident communicator and collaborative team player
- User-focused, proactive and adaptable
- Passionate about sport and digital experiences
What We Offer:
- 23 days annual leave (plus bank holidays)
- Contributory pension scheme
- Opportunities for professional and personal development
- Discount on purchases from the club shop
- A supportive and inclusive working environment and opportunity to contribute to a defining period in the Club’s future
Birmingham City FC is committed to safeguarding and promoting the welfare of children and young people. The safety and well-being of our players is our top priority, and we expect all staff to share this commitment. All successful applicants will be required to undergo a thorough background check and training in safeguarding as part of the recruitment process.
Birmingham City FC is an equal opportunities and Disability Confident employer. We welcome applications from all sectors of the community and assess candidates solely on merit, regardless of gender, race, age, nationality, disability, sexual orientation, political or religious belief, background, or family circumstances. We promote a diverse and inclusive environment and encourage all individuals to apply. If you need any adjustments to our recruitment or interview process, please inform us when applying.
Birmingham City Football Club values the talents and abilities of our staff and seeks to foster an open, cooperative, and dynamic environment in which staff and the Club alike can flourish. The Club provides an Open Door Policy in which staff are encouraged to be innovative and strive for continuous improvements to the Club and it’s services.
Birmingham City Football Club endeavours to provide a staff-friendly environment in which goal-oriented individuals thrive as they achieve ever more demanding challenges. The policies and procedures at the Club, provide for a work environment in which both customer and staff interests are served.