Marketing Manager - Tottenham Hotspur Foundation

Who We Are

Tottenham Hotspur Foundation (the Foundation) is a registered charity and the community arm of Premier League football club Tottenham Hotspur. We use the power and unique appeal of football, and the breadth and depth of the reach of the sport, to provide opportunities that change lives throughout our local community in North London.

The Foundation is based at the Grade II-listed 18th century Percy House on Tottenham High Road. This building was restored by the Club as part of the wider sport-led regeneration of the area and is now home to our team as well as a state of the art learning zone and gaming room from where we deliver some of our core programmes.

We are driven by a passion for creating positive change in people’s lives within an area of significant socio-economic deprivation, yet where a vibrancy and richness of talent and ambition exists. The Foundation harnesses and builds on this through a range of projects and initiatives to pursue, achieve and sustain desired impacts and outcomes. We focus on programmes that empower people through physical activity, social connections and positive mental health, educational attainment and employability, and are funded primarily utilising grants and support within the private, not-for-profit, and public sectors, as well as a growing unrestricted income stream through events, and other fundraising activity. 

Our aim is to become the most socially impactful sports-based charity in the UK, creating at least £30m of social value by 2026.

The Role

The Marketing Manager will drive the marketing strategy and delivery for the Foundation, raising visibility of our programmes, building community engagement, enhancing brand awareness and supporting fundraising and partnership objectives.

You will be responsible for bringing all marketing activity together to ensure that the Foundation’s work in education, employment, health and social inclusion is widely known, well-supported and impactful. You’ll work closely with the PR & Communications Manager, Digital Communications Coordinator and Digital Communications & Marketing Assistant, creating efficient processes and ways of working to maximise the visibility of and engagement with the Foundation.

Key Responsibilities

• Act as a primary guardian of the Foundation’s brand, ensuring all marketing materials and tone of voice consistently reflect the organisation’s identity, and align with Foundation brand guidelines.
• Develop and implement an integrated marketing plan for the Foundation aligned to the Foundation’s strategic objectives, and work with the PR & communications manager to maintain a calendar of campaigns (e.g. seasonal initiatives, participation drives, fundraising appeals), with clear objectives, budgets, timelines and success metrics.
• Lead on the planning, delivery and optimisation of multi-channel marketing (including paid social, display, email, local OOH/print and Club platform activations) to support key programmes.
• Support the fundraising team through effective marketing of fundraising products, events, increasing sign ups, and measuring and reporting on ROI.
• Oversee and manage marketing collateral and assets, ensuring templates, brochures, flyers, banners and posters are produced on time, on brand and targeted to the right audiences.
• Liaise with the Club’s marketing and brand teams to leverage Club platforms (e.g. matchdays, membership databases, fan channels) for Foundation marketing initiatives.
• Work with the Club’s wider stakeholders (including the wider Tottenham Hotspur organisation) to leverage resources, marketing partnerships and supporter engagement
• Analyse and report on marketing performance: track metrics (reach, engagement, conversion, awareness), generate insights, optimise campaigns, provide feedback to senior leadership
• Lead audience segmentation, marketing data capture, user journeys and lifecycle marketing initiatives (e.g. participant recruitment, retention, alumni engagement).
• Manage budget for marketing activities, ensuring value for money and effective spend
• Coordinate marketing support for events, community activations, programme launches and partnership initiatives
• Ensure marketing processes (planning, asset management, supplier briefing, campaign sign-off) are robust, efficient and aligned to Foundation compliance requirements (safeguarding, ED&I, data protection).
• Support stakeholder communications including donors, partners, alumni, community groups and corporate sponsors
• Supervise external agencies/contractors where necessary (graphic design, digital development) and internal resources
• Identify new marketing opportunities (partnerships, influencer engagement, community channels) which align with Foundation goals

What you will bring

Qualifications & Experience

• Substantial experience (e.g., 5 + years) in a marketing role, preferably in the charity/community sector, sports or entertainment environment
• Proven track record of designing and delivering successful integrated marketing campaigns across both programmes and fundraising activities.
• Experience of digital marketing (social media, email, web analytics), content creation and brand management. Experience of working with multiple stakeholders and managing marketing projects from briefing through delivery
• Comfortable working with budgets, monitoring spend, and delivering ROI metrics
• Experience with CRM platforms - particularly Salesforce - is highly desirable

Skills & Competencies

• Excellent written and verbal communication skills, with ability to adapt messaging for different audiences
• Strong project management skills: able to prioritise, meet deadlines and manage multiple work-streams
• Analytical mindset: able to interpret data, draw insights and make recommendations for improvement
• Creative thinker: able to generate new ideas for campaigns, partnerships and engagement
• Stakeholder management: able to build relationships with internal teams, external partners, community organisations, and funders
• Adaptability: comfortable working in a dynamic environment with changing priorities; willing to work outside standard hours when required
• Brand-aware: strong understanding of brand consistency and tone of voice
• Commitment to equality, diversity and inclusion, and the safeguarding of young people and vulnerable adults
• Passion for football, sport for social good, community development and the mission of the Foundation is highly desirable.

Personal Attributes

• Thinks ahead, generates innovative ideas
• Values & respects others, builds relationships, collaborates
• Gets things done, delivers to highest of standards, takes responsibility (applies to all roles)
• Skilled and focused multi-tasker
• Ability to work under pressure, collaboratively and independently and to short-term deadlines
• Diligent eye for detail and accuracy
• Passionate about obtaining information from diverse groups

Application Process

Please submit:

• A CV (no more than 2 pages)
• A covering letter (max 2 pages) outlining your motivation for this role, how your experience aligns with the person specification and what you would bring to the Foundation

Applications without a cover letter will not be reviewed. We will review applications on receipt and reserve the right to close early if a suitable candidate is found.

Tottenham Hotspur Foundation is committed to equal opportunities and welcomes applications from all sections of the community