Sr. Partnerships Manager - Baller League UK

Responsibilities

• Build and nurture strategic partnerships with sponsors, brands, and media outlets to drive consistent revenue growth.
• Identify and approach potential partners through traditional and digital outreach channels, including cold calls, LinkedIn networking, email campaigns, and industry events.
• Develop and execute digital monetization initiatives such as selling ad inventory, launching online activations, managing social media campaigns, and running display or programmatic advertising.
• Conduct market research and lead qualification using analytics tools, benchmarking methods, and market intelligence to uncover new business opportunities.
• Maintain and enhance the CRM database to ensure precise segmentation, data accuracy, and optimized targeting strategies.
• Work hand in hand with the Partnerships Director to negotiate and secure high-value partnerships, both through in-person engagements and digital channels.

Requirements

• Proven experience in B2B sales within the sports industry and/or in digital advertising sales (CPM, CPA, social media campaigns, programmatic buying).
• Strong knowledge of prospecting and lead generation techniques, with the ability to sell high-value solutions (sponsorships, digital activations).
• Understanding of both the sports business ecosystem and digital advertising landscape, with the ability to bridge the two.
• Analytical mindset to interpret market data and campaign results to optimize commercial approaches.
• Excellent communication skills, adaptable to both face-to-face negotiations and digital channels.
• Highly organized, proactive, and results-driven.