Job Description
The English Schools’ FA is seeking an experienced leader and practitioner to act as our PR, Marketing
and Comms Manager in its small team of staff based at our HQ in Stafford.
Are you a creative self starter? Are you agile, determined and enthusiastic? Is evaluation and continuous
improvement a feature of your working practice? The successful candidate will have these skills, along
with the knowledge and experience to manage and develop the Association’s PR profile; to support the
creation and maintenance of partnerships; to support the commercialisation of the Association, and to
ensure its communications are highly effective.
The environment is a dynamic and supportive one, with a clear focus on our mission, to develop children
through the means of football. Your energy and innovative, broad ranging thinking in delivering this
mission will be critical to your success.
Job title: PR, Marketing and Communications Manager
Salary & benefits: £28,000-32,000
Flexible working
31 days annual leave plus statutory holidays
Contributory pension scheme
Responsible to: Chief Executive
Responsible for: PRMC executive, SMMO
Primary purpose of role: To lead on implementation of the Association’s PR, Marketing
and Communications Strategy
Main responsibilities: To manage and develop the Association’s PR profile; to support the
creation and maintenance of partnerships; to support the
commercialisation of the Association and to ensure its
communications are highly effective.
• To contribute to the development of the Association’s PR, Marketing and Communications
strategies,;
• To lead on implementation of the approved strategy;
• To report regularly to Trustees on the progress of the strategy;
• To support the Association’s income diversification plans;
• To support the Commercial Director to secure new sponsors, and to lead on activation;
• To ensure that all ESFA events are designed and implemented to the highest standards;
• To ensure that the work of our Members is celebrated;
• To support Council to publicise the international programme;
• To ensure that the PR, marketing and comms requirements of all sponsors and partners are
delivered to a high standard;
• To support the Trustees and Council to deliver a fit for purpose, current and timely
communication programme for membership;
• To ensure high levels of social media coverage are achieved for all key Association activities;
• To supervise the development plan for and day to day operations of the team;
• To ensure that children are at the heart of decision making;
• To fulfil the financial responsibilities of the role as prescribed in the Financial Regulations;
• To participate in training, development and appraisal processes necessary to fulfil the role;
• To support the ESFA Council to fulfil its responsibilities;
• To act with high standards of professionalism, business integrity and personal conduct at all
times;
• To act as an ambassador for the ESFA in the conduct of all business;
• To comply with the requirements of the staff handbook;
• To comply with the Association’s safeguarding requirements and to contribute to the delivery of
the ESFA’s safeguarding plans;
• To use best endeavours to support others in the achievement of their objectives;
• To conduct any other duties as may reasonably be required by the employer.
