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Head of Public Relations

Full time Leadership & Management

Job Description

FIFA27 will be established as the Local FIFA Subsidiary in Brazil, to work together with FIFA HQ in Zurich and globally, to deliver the biggest women’s sporting event in the world, the FIFA Women’s World Cup 2027™ (“FWWC2027”). 

This role will initially be a temporary freelance position supporting the preparation phase for the FWWC2027, transitioning to a fixed-term contract position once the FIFA27 local subsidiary is established in Brazil.

THE POSITION

The FIFA27 Head of Public Relations will lead public relations, corporate communications, content production, and media relations efforts to support the FIFA Women’s World Cup 2027 and align with FIFA’s broader objectives. Reporting both to the FIFA27 leadership in Brazil and FIFA Communications leaders in Europe, this role will oversee a central Public Relations Division, coordinate with internal stakeholders, host cities, and media across South America, and implement key strategies to enhance tournament visibility and fan engagement.

As a collaborative problem-solver and exceptional communicator, this role will connect content, social media, and video initiatives while leveraging tools to measure success and drive aligned messaging.
KEY RESPONSIBILITIES
  • Public Relations (PR): This role will maximize awareness and aims of the tournament in Brazil and South America through PR campaigns, media relationships, client and agency management, interviews, consistency with FIFA’s strategic goals, and PR events.
 
  • Communications: This role will maintain the tournament's reputation through consistent communications strategies, aligned with FIFA's values and principles, and coordinate with FIFA HQ for global consistency.
    • Corporate Communications/Event Positioning: Focus on proactive messaging and storytelling, stakeholder relations, and issue/crisis management to shape the perception of the event and the organisation.
    • Content Production: Develop and oversee content (text, video, photos, graphics) across platforms, ensuring it aligns with the event's narrative and connects with fans.
    • Digital Products: Ensure digital products are innovative and reliable, fitting the needs of FIFA and stakeholders, and advise on media trends and opportunities.
 
  • Media Relations: Oversee media relations to promote the event and showcase FIFA's role as a modern, dynamic, and trustworthy sports organization, implement high-quality media strategies, manage media responses, and publish content on FIFA Media’s Twitter account and on the FIFA Media Hub.
These tasks will be frequently aligned with FIFA HQ to ensure coordination and consistency across all global markets.

YOUR PROFILE

  • Minimum 10 years experience in communications & PR, with experience in similar leadership positions
  • Familiarity with the world of football and a passion for women’s football is a plus
  • Fluent in English (spoken and written) and Portuguese (spoken and written)
  • Spanish language skills are an asset
  • Able and willing to travel up to 50% of the year 
  • Able and willing to work non-traditional hours including evenings and weekends as needed
  • Right to work in Brazil
  • Ability to re-locate to Rio de Janeiro

About FWWC2027

The FIFA Women’s World Cup™ is the greatest women’s sporting event on the planet, showcasing the best players in the world on the biggest stage. In 2027, history will be made as Brazil welcomes the tournament to South America for the first time ever.
 
This landmark event will unite the world through an unprecedented celebration of women's football, inspiring billions of fans across the globe. As we prepare to host teams and supporters from every corner of the world, we’re looking for passionate, talented individuals to be part of history and help deliver an unforgettable tournament.
 
Join us and play your role in making FIFA Women’s World Cup 2027™ a truly extraordinary experience that celebrates and elevates women’s football. 
FIFA
About FIFA

Founded in 1904, the Fédération Internationale de Football Association (FIFA) is the umbrella organisation of its members, currently 211 national football associations. Its main objectives, enshrined in its statutes, are to develop football around the world, to stage international competitions and to protect the integrity of football (against match manipulation, doping etc.).

 

FIFA is a truly diverse, modern and multicultural organisation and its primary purpose is to promote football. Over 800 people from 50 nations – 40 per cent of which are women, including the Secretary General – covering a wide variety of professional profiles, work to fulfil that purpose. FIFA’s headquarters are based in Zurich, Switzerland. We have other offices in Zurich, as well as temporary offices around the world.

We are 'living football' – we are committed to the game, to the people, to the planet and to the future. It is what we do. It is why we are here.

Our culture is shaped by fair play, team spirit, diversity, sustainability, transparency and innovation. We live by these values. Regardless of race, religion, national origin, colour, age, disability, marital status, sexual orientation or citizenship – we support diversity; indeed, we consider it to be key to our success.

We are looking for talented and motivated team members who would embrace these values every day, with purpose, passion and pride, in order to make a positive impact on the world of football and beyond.

We offer a unique and exciting work environment with great opportunities for your personal and professional development.

 

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