The Johan Cruyff Institute

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.


“In my opinion, athletes possess remarkable qualities. They are committed, eager to improve and goal-oriented. With these traits and the right academic training, our athletes become successful leaders in the world of Sports Management. Who better to serve the best interests of sport than someone who has the heart of an athlete?” Johan Cruyff, Founder


More than 9.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe. Our international presence now represents 5 Johan Cruyff Institutes (postgraduate and executive education) and international agents, 3 Johan Cruyff Academy (graduate education) and 4 Johan Cruyff College (vocational training).

At the Johan Cruyff Institute, we put our commitment to Johan’s belief and legacy into practice through our Corporate Social Responsibility (CSR) program. The CSR program is based on the strong conviction that we have the moral obligation to safeguard ethical conduct in the sport business for the betterment of the sports industry and society as a whole.



Football Business at The Johan Cruyff Institute

The Football Business programs at the Johan Cruyff Institute are designed to offer students a progressive path through developing the football business knowledge, starting with Football Business Fundamentals, where students will have an introductory view of the industry, and moving towards the Master in Football Business in partnership with FC Barcelona, where students will have access to understanding the behaviour of the business in depth.



Check out the full Johan Cruyff Institute Football Business brochure here