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Sally Freedman: Online Promotion Manager, UEFA

31 Mar, 2021

Passion and persistence are two words that Sally uses when describing her career path in the football industry. Growing up in England as an avid Brighton and Hove Albion supporter, Sally always had a dream to work within the sport she loves. After being awarded an academic scholarship in 2007, to study a Masters in Business (Sport Management), Sally moved to Australia and embarked on her pursuit of a career in the football industry. While...

Dan Altman: Founder, smarterscout.com

05 Feb, 2021

Few aspects of modern day football have evolved quite as rapidly as the implementation of data and analytics, with teams investing heavily in adopting new methods to combine it with recruitment, coaching and performance - Liverpool being a particularly well known example. If you've ever been interested in learning more about this side of the game or perhaps even getting involved, smarterscout.com is one of the leading platforms...

Mark Pitman: Freelance Football Writer

26 Jan, 2021

As a self taught journalist and football writer , Mark Pitman is a perfect example of making your passion a full time and successful career. From the pitch to the press room Mark has worked for various organisations, starting off as a volunteer at Port Talbot Town FC and working his way up to the likes of the Football Association of Wales and UEFA . He speaks to us about what it takes to become a football writer and how to...

Max Fitzgerald - Head of Media, Wolverhampton Wanderers FC

14 Jan, 2021

Max Fitzgerald is the Head of Media at Wolverhampton Wanderers (Wolves). Max shares details of his career progression thus far, as well as detailing the highs and lows of working in a media team. This feature provides a great insight into football media, from an individual who has also previously worked at AFC Bournemouth and West Ham United. How did you start working in the football industry? I guess it was partly luck and...

Career Insights: Martin Young - VT Editor at Liverpool FC

05 Dec, 2020

Martin Young: From Non-League Volunteer to working at Liverpool FC Martin Young is a VT Editor at Liverpool Football Club . Having studied Sports Journalism at the University of Central Lancashire and building up a strong CV of work experience and full-times roles, Martin talks to Sascha about his career to date, including his time as a Multimedia Assistant at West Ham United. Martin details the highs and lows...

How technology is reshaping the stadium experience

15 Jun, 2020

Tech has been married with stadiums for a while now and, these days, the fan experience as we know it is being reshaped. In a time when personal entertainment is giving us more reasons to watch a game from home, stadiums are facing an uphill battle for fans’ attention. Startups are aware of this and keep delivering novel tech. Solutions range from facial recognition for ticketing, AI analyzing crowd emotions in real-time...

Dynamic Ticket Pricing: Does it work for Football Clubs?

15 Jun, 2020

Dynamic ticket pricing is nothing new. Airlines and hotels have been using this method for years. For example, the passenger who buys his ticket months in advance pays considerably less than the traveller who books his ticket the day before departure. Partly because of this, flying is now accessible to a larger audience. But of course a varying demand is not exclusive to the hotel and aviation industry. As more Football Clubs digitize their...

Some easy first steps to become a Sports Journalist

14 May, 2020

If you're looking to be the first to scoop the news on the matchday team, report on the latest injury concerns and provide insightful match-day analysis, then a career in sports journalism might be the ideal route for you to take. Whilst the role is understandably competitive, with the right blend of experience and dedication, you can have one of the most sought-after careers in the football industry. From broadcast to print-press,...

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